The Patient-Driven, Minimally Invasive Therapy Empowered by Art and Science

It's our goal that you look forward to going to the dentist.

You eat and talk with your teeth and tongue. Most people care how their mouths look. They just don’t like going to the dentist. why not?

Lack of trust The sense of being judged Discomfort Getting your teeth cleaned isn’t easy for many people They know this. A lot of people can see right away how bad their dental work isn’t going to work for them. They do, too. They, too, want to improve it.

That’s why our team decided to change everything. Everyone on our team is made up of people who won’t judge you, a place that soothes you, and things that make you happy, too.

You should be happy with your oral health. Don’t just go twice a year. Make sure to do this every time you eat something or say something funny. You can also share a kiss or laugh with someone.

Our Practices

Our oral surgeons are skilled at placing attractive, long-lasting dental implants, allowing you to smile and chew freely.

Dr. Yoon Choi, DDS, FICOI, FAAIP

Dr. Yoon Choi, DDS, FICOI, FAAIP

Education and training

  • New York University, Doctor of Dental Surgery
  • Lincoln Medical and Mental Health Center, Residency in General Practice
  • Bronx-Lebanon Hospital Center, Residency in General Practice
  • New York University (Master’s)
  • New York University (Fellowship)

Awards and publications

  • 2021 Subperiosteal Minimally Invasive Aesthetic Ridge Augmentation Technique with Dr. Ernesto Lee
  • 2021 Minimally Invasive Soft Tissue Grafting for Teeth & Implants at Center for Advanced Dental Education with Dr. Pat Allen
  • 2021 Selected cases for Prosthetically Driven Surgical Implantology book
  • 2021 Master in American Academy of Implant Prosthodontics
  • 2020 Master series at Full Arch Immediate Loading
  • 2020 PIKOS Institute-Fully Guided Full Arch Immediate Implant Reconstruction: Prosthetic and Surgical Protocol
  • 2019 Fellow in American Academy of Implant Prosthodontics
  • 2019 Fellow in International Congress of Oral Implantologists
  • 2019 Master Series at New York Implant Institute
  • 2019 PIKOS Institute-Alveolar Ridge Strategies: Single Tooth to Full Arch Reconstruction
  • 2018 PIKOS Institute- Sinus Grafting for Implant Reconstruction
  • 2018 PIKOS Institute-Contemporary Soft Tissue Grafting for Implant Reconstruction
  • 2017 Implant Fellowship/Clinical Master Program at NYU/DentalXP
  • 2016 Progressive Orthodontics
  • 2016 The Dawson Academy
  • 2015 The Spear Education
  • 2015 Awarded for Faculty Development Program at Bronx Lebanon Hospital, PGY-2
  • 2014 Chief Resident at Lincoln Medical & Mental Health Center as PGY-1

Doctor of Dental Surgery

Dr Choi values knowledge/skills and appreciates the harmonious relationship between art & science.
In pursuit of excellence, Dr Choi has completed additional two years of GPR residencies after graduating from the dental school where she served multiple leaderships.
She continuously reads and studies with several renowned dental organizations such as ICOI, AAIP, Spear Education, The Dawson Academy, Dental XP, Invisalign, etc.
To give back in a blessed heart, Dr Choi follows annual dental mission trips to third world countries and performs hundreds of surgical & non-surgical extractions.
Dr. Joseph Nam, DMD

Dr. Joseph Nam, DMD

Education and training

  • The University of Pennsylvania, Doctor of Dental Medicine
  • St. Barnabas Hospital
  • Brookdale University Hospital Medical Center, Residency in General Dentistry
  • St. Barnabas Hospital, Residency in Pediatric Dentistry

Awards and publications

  • Coronary veins determine the pattern of sympathetic innervation in the developing heart
  • Ultrahigh-Frequency Echocardiography of Autonomic Devoid Phox2B Homozygous Embryos Does Not Reveal a Significant Cardiac Phenotype before Embryo Death
  • Rbfox3-regulated alternative splicing of Numb promotes neuronal differentiation during development
  • Whole-mount confocal microscopy for vascular branching morphogenesis
  • Joseph Nam has completed a research fellowship (Post-baccalaureate Intramural Research Training Award (IRTA) from the National Institutes of Health.

Doctor of Dental Medicine

After receiving a Doctor of Dental Medicine degree from University of Pennsylvania, Dr. Nam completed extensive training through multiple hospitals that enabled him to comprehensively treat both adult and pediatric patients.
He graduated first in his class with his research, and received his Pediatric Dentistry specialty training from St. Barnabas Hospital, Bronx, NY.
He is trained to perform dental treatments in oral sedation, IV sedation, and in general anesthesia. He also performs interceptive orthodontics, and treats patients in special needs.
Dr. Joseph was born in Seoul, South Korea and raised in Chicago, Illinois. He completed his B.S. in specialized chemistry at University of Illinois at Urbana-Champaign, where he developed his interest in basic science research.
Dr. Joseph has always sought extracurricular activities to help others which defined his focus of research. As a researcher, he studied the heart development and neuronal innervation at National Institutes of Health (NIH), where he published multiple scientific articles and received the IRTA award.
He changed his career path and earned a dental degree from the University of Pennsylvania, School of Dental Medicine, where he learned the dentistry in depth. This education has become the source of knowledge and strength on this journey through pediatric patient care.
After earning his dental degree, he completed a general practice residency at Brookdale Hospital, Brooklyn, followed by a specialty training for Pediatric Dentistry at St. Barnabas Hospital, Bronx.
Dr. Ju Roe, DDS

Dr. Ju Roe, DDS

Education and training

New York University, Doctor of Dental Surgery


Cosmetic Dentist

Booking that’s easy for you

After you’ve finished filling out the form, click start booking to arrange your next appointment.

Pricing that’s clear to you

It can be hard to figure out how much you should pay for oral care, so we make it easy.
We have everything you need, from real-time insurance checkers to ways to pay for out-of-pocket costs.

Environments that make you feel at home

Midtown South is where we are located in the center of Manhattan.
In our fully equipped, state-of-the-art facility, our clinic is a leader in providing outstanding comprehensive dentistry with best-in-class customer care from our highly trained team.

Locations convenient for you

Smile By Choice is known for having warm white art on the walls. It’s a place where patients can relax and have fun while getting a smile they love. You’ll enjoy the benefits of well-trained staff, one-on-one attention from Dr. Choi, and faster results for Invisalign and braces treatments when you come to our office. And, of course, there is Starbucks coffee that you can take with you.

Beautiful, modern studios

Soothing environments and state-of-the-art tech. Medically sanitized and sterilized just for you.

Smile By Choice- Laser, Implant and Pediatric Dentistry review summary

5  322
4  1
3  1
2 reviews with no rating

5on Google,May 26, 2023


Amazing! Best dentist ever! [Updated photo coming soon ;)]

5on Google,May 19, 2023


Great facility! Everyone is so nice and makes me feel so comfortable. I love this dentist.

5on Google,May 19, 2023


I hadn't been to the dentist in 5+ years and I was terrified to finally go again. Smile by Choice made my experience so pleasant from the second I walked into the office. The office is extremely clean (smells like a Spa!) and the receptionists were so kind and friendly. Everyone that took care of me had great bedside manner and very knowledgeable but explained everything in simple, layman terms. I'm genuinely excited to go back for my treatment next week...Highly recommend!

5on Google,May 18, 2023


I can’t say enough good things about Dr Choi and all of the staff at Smile by Choice. I’ve been coming for a few years now and everyone I have encountered, from the dentists, hygienists to the assistants and front desk staff are so easy to work with. The office is clean and very high tech (I got a root canal and crown done on the same day, in time for travel!). Its so easy to get in and out. I’m very grateful I found them!

5on Google,May 01, 2023


Came here for an emergency root canal after being in immense pain for days - from the point of the appointment over the phone through the multi hour root canal experience, the team was communicative, kind and made what would have been a terrible day a great relief. Watching Netflix in the ceiling is a nice touch.

5on Google,May 01, 2023


I recently had a laser dental procedure done at this practice and was blown away by the level of expertise and care given by the dentist and staff.

5on Google,May 01, 2023


When it comes to pediatric dentistry, this practice is top-notch. The dentists are kind, patient, and make children feel comfortable during their visit. T

5on Google,May 01, 2023


They have the latest technology and expertise to ensure that the placement of the implant is done with precision and accuracy. I am extremely happy with the results and highly recommend their services.

5on Google,May 01, 2023


The laser technology allowed for a quicker and less painful procedure and I am extremely satisfied with the results. Highly recommend!

5on Google,Apr 25, 2023


I cannot recommend this dentistry enough. They provide excellent care and make going to the dentist a pleasant experience.!!

5on Google,Apr 25, 2023


Smile By Choice has a great bedside manner and always makes me feel comfortable during procedures.!!!

5on Google,Apr 25, 2023


The clinic is very organized and efficient. I never have to wait long to be seen, which is appreciated.!!

5on Google,Apr 25, 2023


The clinic is very clean and well-maintained. I always feel comfortable and safe when I am there.!

5on Google,Apr 25, 2023


The staff is great at following up and making sure I am happy with the care I received. It is clear they care about their patients.!!

5on Google,Apr 25, 2023


The hygienists are gentle but thorough, and always make sure my teeth look and feel great. I appreciate that they take the time to explain everything to me in a way that I can understand.!!

5on Google,Apr 25, 2023


The staff always greets me with a smile and a warm welcome. It makes going to the dentist a much more pleasant experience.!!

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