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The Patient-Driven, Minimally Invasive Therapy Empowered by Art and Science

It's our goal that you look forward to going to the dentist.

You eat and talk with your teeth and tongue. Most people care how their mouths look. They just don’t like going to the dentist. why not?

Lack of trust The sense of being judged Discomfort Getting your teeth cleaned isn’t easy for many people They know this. A lot of people can see right away how bad their dental work isn’t going to work for them. They do, too. They, too, want to improve it.

That’s why our team decided to change everything. Everyone on our team is made up of people who won’t judge you, a place that soothes you, and things that make you happy, too.

You should be happy with your oral health. Don’t just go twice a year. Make sure to do this every time you eat something or say something funny. You can also share a kiss or laugh with someone.

Our Practices

Our oral surgeons are skilled at placing attractive, long-lasting dental implants, allowing you to smile and chew freely.

Dr. Yoon Choi, DDS, FICOI, FAAIP

Dr. Yoon Choi, DDS, FICOI, FAAIP

Education and training

  • New York University, Doctor of Dental Surgery
  • Lincoln Medical and Mental Health Center, Residency in General Practice
  • Bronx-Lebanon Hospital Center, Residency in General Practice
  • New York University (Master’s)
  • New York University (Fellowship)

Awards and publications

  • 2021 Subperiosteal Minimally Invasive Aesthetic Ridge Augmentation Technique with Dr. Ernesto Lee
  • 2021 Minimally Invasive Soft Tissue Grafting for Teeth & Implants at Center for Advanced Dental Education with Dr. Pat Allen
  • 2021 Selected cases for Prosthetically Driven Surgical Implantology book
  • 2021 Master in American Academy of Implant Prosthodontics
  • 2020 Master series at Full Arch Immediate Loading
  • 2020 PIKOS Institute-Fully Guided Full Arch Immediate Implant Reconstruction: Prosthetic and Surgical Protocol
  • 2019 Fellow in American Academy of Implant Prosthodontics
  • 2019 Fellow in International Congress of Oral Implantologists
  • 2019 Master Series at New York Implant Institute
  • 2019 PIKOS Institute-Alveolar Ridge Strategies: Single Tooth to Full Arch Reconstruction
  • 2018 PIKOS Institute- Sinus Grafting for Implant Reconstruction
  • 2018 PIKOS Institute-Contemporary Soft Tissue Grafting for Implant Reconstruction
  • 2017 Implant Fellowship/Clinical Master Program at NYU/DentalXP
  • 2016 Progressive Orthodontics
  • 2016 The Dawson Academy
  • 2015 The Spear Education
  • 2015 Awarded for Faculty Development Program at Bronx Lebanon Hospital, PGY-2
  • 2014 Chief Resident at Lincoln Medical & Mental Health Center as PGY-1

Doctor of Dental Surgery

Dr Choi values knowledge/skills and appreciates the harmonious relationship between art & science.
In pursuit of excellence, Dr Choi has completed additional two years of GPR residencies after graduating from the dental school where she served multiple leaderships.
She continuously reads and studies with several renowned dental organizations such as ICOI, AAIP, Spear Education, The Dawson Academy, Dental XP, Invisalign, etc.
To give back in a blessed heart, Dr Choi follows annual dental mission trips to third world countries and performs hundreds of surgical & non-surgical extractions.
Dr. Joseph Nam, DMD

Dr. Joseph Nam, DMD

Education and training

  • The University of Pennsylvania, Doctor of Dental Medicine
  • St. Barnabas Hospital
  • Brookdale University Hospital Medical Center, Residency in General Dentistry
  • St. Barnabas Hospital, Residency in Pediatric Dentistry

Awards and publications

  • Coronary veins determine the pattern of sympathetic innervation in the developing heart
  • Ultrahigh-Frequency Echocardiography of Autonomic Devoid Phox2B Homozygous Embryos Does Not Reveal a Significant Cardiac Phenotype before Embryo Death
  • Rbfox3-regulated alternative splicing of Numb promotes neuronal differentiation during development
  • Whole-mount confocal microscopy for vascular branching morphogenesis
  • Joseph Nam has completed a research fellowship (Post-baccalaureate Intramural Research Training Award (IRTA) from the National Institutes of Health.

Doctor of Dental Medicine

After receiving a Doctor of Dental Medicine degree from University of Pennsylvania, Dr. Nam completed extensive training through multiple hospitals that enabled him to comprehensively treat both adult and pediatric patients.
He graduated first in his class with his research, and received his Pediatric Dentistry specialty training from St. Barnabas Hospital, Bronx, NY.
He is trained to perform dental treatments in oral sedation, IV sedation, and in general anesthesia. He also performs interceptive orthodontics, and treats patients in special needs.
Dr. Joseph was born in Seoul, South Korea and raised in Chicago, Illinois. He completed his B.S. in specialized chemistry at University of Illinois at Urbana-Champaign, where he developed his interest in basic science research.
Dr. Joseph has always sought extracurricular activities to help others which defined his focus of research. As a researcher, he studied the heart development and neuronal innervation at National Institutes of Health (NIH), where he published multiple scientific articles and received the IRTA award.
He changed his career path and earned a dental degree from the University of Pennsylvania, School of Dental Medicine, where he learned the dentistry in depth. This education has become the source of knowledge and strength on this journey through pediatric patient care.
After earning his dental degree, he completed a general practice residency at Brookdale Hospital, Brooklyn, followed by a specialty training for Pediatric Dentistry at St. Barnabas Hospital, Bronx.
Dr. Ju Roe, DDS

Dr. Ju Roe, DDS

Education and training

New York University, Doctor of Dental Surgery

Specialties

Dentist
Cosmetic Dentist

Booking that’s easy for you

After you’ve finished filling out the form, click start booking to arrange your next appointment.

Pricing that’s clear to you

It can be hard to figure out how much you should pay for oral care, so we make it easy.
We have everything you need, from real-time insurance checkers to ways to pay for out-of-pocket costs.

Environments that make you feel at home

Midtown South is where we are located in the center of Manhattan.
In our fully equipped, state-of-the-art facility, our clinic is a leader in providing outstanding comprehensive dentistry with best-in-class customer care from our highly trained team.

Locations convenient for you

Smile By Choice is known for having warm white art on the walls. It’s a place where patients can relax and have fun while getting a smile they love. You’ll enjoy the benefits of well-trained staff, one-on-one attention from Dr. Choi, and faster results for Invisalign and braces treatments when you come to our office. And, of course, there is Starbucks coffee that you can take with you.

Beautiful, modern studios

Soothing environments and state-of-the-art tech. Medically sanitized and sterilized just for you.
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Smile By Choice- Laser, Implant and Pediatric Dentistry review summary

5  196
4  1
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2 reviews with no rating
5.0

5on Google,Aug 15, 2022

Ang

This is the best dental office in New York City. The ladies at the receiption desk, dental assistant, hygienist (Genesis), and Dr. Lee are amazing!!!! I have visited many dental offices in New York City. All of them were bad. The office is high tech, extremely clean, aesthetically beautiful, and calming.


5on Google,Aug 15, 2022

Yuki

The best dental office in NYC! Who likes going to dentist office? Well, this office is like a spa! It's pretty cool they have a TV on the ceiling and you can watch Netflix! Dr. Choi and her staff are very friendly and professional. She listens to your concerns carefully and recommends what is the best for patients. I highly recommend Dr.Choi!



5on Google,Jul 20, 2022

Bio

Bright, modern facilities. Very friendly staff. Aesop in the restrooms. 5/5.


5on Google,Jul 06, 2022

Alicia

Really great service! They asked about any concerns, were super adaptable, and friendly! Bonus is watching Netflix while they clean your teeth!


5on Google,Jun 16, 2022

Paul

Had a GREAT experience at Smile By Choice on my first visit. The staff was incredibly friendly, helpful, and clear in their communication. The dentist worked efficiently and did a great job.


5on Google,Jun 07, 2022

Lauren

Maybe one of the best dentist appointments I've ever had. Before you come in, you're surveyed on what you need to feel comfortable. The office is centrally located and super clean, down to air purifiers. My favorite part was being able to choose a Netflix show to watch on — wait for it — a ceiling TV. Literally a TV embedded in the ceiling. You get soundproof-ish headphones so you're not straining to read subtitles while your teeth are being poked and prodded. A welcome distraction!! I watched Feeding Phil while Dr. Nam checked out/cleaned my teeth. He was extremely thorough and friendly. In fact, all of the staff were. Anyway, you should book an appointment. Looking forward to my next one.




5on Google,May 04, 2022

Chiara

Helpful, kind, and great customer service!


5on Google,Apr 30, 2022

Jenny

First time here and I love the service and staff. Just look at the pictures, everything is so clean and aesthetically pleasing. Everyone is so nice and fun to chat with. Dr. Roe was informative and engaging. 5/5.


5on Google,Apr 10, 2022

Jennifer

It was a great experience. Everyone there are so nice. They did a great job on my teeth. They took the time and helped me with making my teeth healthy. Thank you!



5on Google,Mar 23, 2022

Clare

This is more like a dental spa. The friendliness and thoroughness at this office was outstanding.


5on Google,Mar 21, 2022

Leah

Clean, professional, and welcoming.


5on Google,Mar 20, 2022

Shirley

Patient staff members, thorough dentist, and nice clean environment. Makes you feel comfortable and taken care of.





5on Google,Feb 28, 2022

Huadong

I made an appoint with Dr. Nam. He is very patient and kind, and took care of my teeth in a highly professional way. Highly recommend!!!


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