The Patient-Driven, Minimally Invasive Therapy Empowered by Art and Science

It's our goal that you look forward to going to the dentist.

You eat and talk with your teeth and tongue. Most people care how their mouths look. They just don’t like going to the dentist. why not?

Lack of trust The sense of being judged Discomfort Getting your teeth cleaned isn’t easy for many people They know this. A lot of people can see right away how bad their dental work isn’t going to work for them. They do, too. They, too, want to improve it.

That’s why our team decided to change everything. Everyone on our team is made up of people who won’t judge you, a place that soothes you, and things that make you happy, too.

You should be happy with your oral health. Don’t just go twice a year. Make sure to do this every time you eat something or say something funny. You can also share a kiss or laugh with someone.

Our Practices

Our oral surgeons are skilled at placing attractive, long-lasting dental implants, allowing you to smile and chew freely.

Dr. Yoon Choi, DDS, FICOI, FAAIP

Dr. Yoon Choi, DDS, FICOI, FAAIP

Education and training

  • New York University, Doctor of Dental Surgery
  • Lincoln Medical and Mental Health Center, Residency in General Practice
  • Bronx-Lebanon Hospital Center, Residency in General Practice
  • New York University (Master’s)
  • New York University (Fellowship)

Awards and publications

  • 2021 Subperiosteal Minimally Invasive Aesthetic Ridge Augmentation Technique with Dr. Ernesto Lee
  • 2021 Minimally Invasive Soft Tissue Grafting for Teeth & Implants at Center for Advanced Dental Education with Dr. Pat Allen
  • 2021 Selected cases for Prosthetically Driven Surgical Implantology book
  • 2021 Master in American Academy of Implant Prosthodontics
  • 2020 Master series at Full Arch Immediate Loading
  • 2020 PIKOS Institute-Fully Guided Full Arch Immediate Implant Reconstruction: Prosthetic and Surgical Protocol
  • 2019 Fellow in American Academy of Implant Prosthodontics
  • 2019 Fellow in International Congress of Oral Implantologists
  • 2019 Master Series at New York Implant Institute
  • 2019 PIKOS Institute-Alveolar Ridge Strategies: Single Tooth to Full Arch Reconstruction
  • 2018 PIKOS Institute- Sinus Grafting for Implant Reconstruction
  • 2018 PIKOS Institute-Contemporary Soft Tissue Grafting for Implant Reconstruction
  • 2017 Implant Fellowship/Clinical Master Program at NYU/DentalXP
  • 2016 Progressive Orthodontics
  • 2016 The Dawson Academy
  • 2015 The Spear Education
  • 2015 Awarded for Faculty Development Program at Bronx Lebanon Hospital, PGY-2
  • 2014 Chief Resident at Lincoln Medical & Mental Health Center as PGY-1

Doctor of Dental Surgery

Dr Choi values knowledge/skills and appreciates the harmonious relationship between art & science.
In pursuit of excellence, Dr Choi has completed additional two years of GPR residencies after graduating from the dental school where she served multiple leaderships.
She continuously reads and studies with several renowned dental organizations such as ICOI, AAIP, Spear Education, The Dawson Academy, Dental XP, Invisalign, etc.
To give back in a blessed heart, Dr Choi follows annual dental mission trips to third world countries and performs hundreds of surgical & non-surgical extractions.
Dr. Joseph Nam, DMD

Dr. Joseph Nam, DMD

Education and training

  • The University of Pennsylvania, Doctor of Dental Medicine
  • St. Barnabas Hospital
  • Brookdale University Hospital Medical Center, Residency in General Dentistry
  • St. Barnabas Hospital, Residency in Pediatric Dentistry

Awards and publications

  • Coronary veins determine the pattern of sympathetic innervation in the developing heart
  • Ultrahigh-Frequency Echocardiography of Autonomic Devoid Phox2B Homozygous Embryos Does Not Reveal a Significant Cardiac Phenotype before Embryo Death
  • Rbfox3-regulated alternative splicing of Numb promotes neuronal differentiation during development
  • Whole-mount confocal microscopy for vascular branching morphogenesis
  • Joseph Nam has completed a research fellowship (Post-baccalaureate Intramural Research Training Award (IRTA) from the National Institutes of Health.

Doctor of Dental Medicine

After receiving a Doctor of Dental Medicine degree from University of Pennsylvania, Dr. Nam completed extensive training through multiple hospitals that enabled him to comprehensively treat both adult and pediatric patients.
He graduated first in his class with his research, and received his Pediatric Dentistry specialty training from St. Barnabas Hospital, Bronx, NY.
He is trained to perform dental treatments in oral sedation, IV sedation, and in general anesthesia. He also performs interceptive orthodontics, and treats patients in special needs.
Dr. Joseph was born in Seoul, South Korea and raised in Chicago, Illinois. He completed his B.S. in specialized chemistry at University of Illinois at Urbana-Champaign, where he developed his interest in basic science research.
Dr. Joseph has always sought extracurricular activities to help others which defined his focus of research. As a researcher, he studied the heart development and neuronal innervation at National Institutes of Health (NIH), where he published multiple scientific articles and received the IRTA award.
He changed his career path and earned a dental degree from the University of Pennsylvania, School of Dental Medicine, where he learned the dentistry in depth. This education has become the source of knowledge and strength on this journey through pediatric patient care.
After earning his dental degree, he completed a general practice residency at Brookdale Hospital, Brooklyn, followed by a specialty training for Pediatric Dentistry at St. Barnabas Hospital, Bronx.
Dr. Ju Roe, DDS

Dr. Ju Roe, DDS

Education and training

New York University, Doctor of Dental Surgery


Cosmetic Dentist

Booking that’s easy for you

After you’ve finished filling out the form, click start booking to arrange your next appointment.

Pricing that’s clear to you

It can be hard to figure out how much you should pay for oral care, so we make it easy.
We have everything you need, from real-time insurance checkers to ways to pay for out-of-pocket costs.

Environments that make you feel at home

Midtown South is where we are located in the center of Manhattan.
In our fully equipped, state-of-the-art facility, our clinic is a leader in providing outstanding comprehensive dentistry with best-in-class customer care from our highly trained team.

Locations convenient for you

Smile By Choice is known for having warm white art on the walls. It’s a place where patients can relax and have fun while getting a smile they love. You’ll enjoy the benefits of well-trained staff, one-on-one attention from Dr. Choi, and faster results for Invisalign and braces treatments when you come to our office. And, of course, there is Starbucks coffee that you can take with you.

Beautiful, modern studios

Soothing environments and state-of-the-art tech. Medically sanitized and sterilized just for you.

Smile By Choice- Laser, Implant and Pediatric Dentistry review summary

5  241
4  1
3  1
2 reviews with no rating

5on Google,Jan 28, 2023


Very nice people and professionals. You can trust them.

5on Google,Jan 27, 2023


Amazing experience, great hygienist, great dentist, and great front desk. All of my questions were answered and I learned a lot.

5on Google,Jan 23, 2023


Listen… these ladies are so damn friendly! They welcome you right when you enter the dentistry! They instantly knew my name! Granted, I’m not sure how many brothers stop by this place but I sure do know they have a patient for life. The place is extremely clean, Cathy was so wonderful and helpful. Dr. Choi is not only a delight but extremely skilled at what she does! Also, She actually listens and checks in with you while she’s working. I can’t recommend her enough. To be honest, I wish I found this place sooner, I’m not sure if it’s the smooth jazz that gets you right when you walk in, but this place is excellent.

5on Google,Jan 18, 2023


Thorough and easy to work with. Would recommend

5on Google,Jan 18, 2023


My 8 year old daughter woke up with a toothache and a swollen jaw. Of course I was anxious about finding a good emergency dentist to treat her. Thankfully I found Smile by choice. Dr Roe was absolutely amazing, her bedside manner was top tier. Her and her team was patient and thoroughly explained each part of the procedure. The receptionist and dental assistant was very helpful and friendly as well. Thank you !!

5on Google,Jan 18, 2023


I'm the type of person that never take the time to check my teeth and decided to take care of my health with this new year. I went to Smile by choice and had the best experience! The welcome, the hospitality, the professionalism of the team is above and beyond. Dr Roe and Marilena took a great and detailed care of me. And I really appreciated the advices for a proper oral hygiene. I will definitely come back for maintenance but with the advices I will avoid big work!!

5on Google,Jan 14, 2023


Greeted by most kindest staff and the atmosphere of this office speaks volume of good things to expect when I return for my official first appointment. Looking forward to it.

5on Google,Jan 14, 2023


I have been here for cleanings, check ups, and a procedure. Not only are they thorough and meticulous with their work, they also laugh with you and get to know you. This establishment is always clean, full of smiles, and more than just a dental visit. Whenever I come, it’s like hanging out with friends you don’t see on a daily basis. Love them. Shoutout to the entire team Leave your dentist immediately and come here instead!

5on Google,Jan 07, 2023


A very clean modern office with caring professionals

5on Google,Jan 06, 2023


I have PTSD & I'm terrified of going to the dentist since I was a young child. Like a plague, I avoided going at all cost. I've never had a pleasant experience at the dentist growing up. Now with that being said, I'm soOo thankful I found this place. From the moment, I walked-in...only the most pleasant experience. The staffs are soOo wonderful! They're super friendly & helpful. And as I waited, I was reassured everything would be fine. I was able to watch Netflix while waiting for the doctor to enter the room & throughout the entire procedure. The whole experience was a breeze. Received numbing swabs first followed by injections shortly later. A few minutes gone by & then numbing medication took full effect. Dr. Yoon Choi walked & said let's get started. It's a quick procedure & you'll be done within 30 secs. She was not kidding. She was able to extract by tooth in under 30 secs. Best experience ever! I will be coming back here. I finally found my go-to dental office. My Dentist is super sweet & awesome. But, most importantly she's very good at what she does!

5on Google,Jan 02, 2023


Everyone at this facility was outstanding All were friendly, kind, and professional. Explanations were thorough and any concerns were addressed in an easy way. The physical space is spotless and comfortable. Will easily recommend to others.

5on Google,Dec 31, 2022


Dr. Choi is an excellent doctor with great expertise and wonderful personality. She is very proficient and talented in the services she provides; in addition, she is also very considerate, thoughtful and friendly. During the visit/service, we also had an chance to ask Dr. Nam some Invisalign questions and he explained in great clarity and detail, and it helps a great deal to our understanding. The Smile by Choice is a wonderful clinic that provides the best service. Ashley at the front desk is excellent and effective in coordinating the registration, appointments scheduling and insurance billing. Furthermore all the staffs and other medical associates are all very friendly and supportive!

5on Google,Dec 23, 2022


Love this place super high tech very clean and staff is super friendly... from front desk to the back end... pure amazing definitely recommending to everyone I know!

5on Google,Dec 23, 2022

Frangelin Dianne

Awesome service! The facilities are topnotch.

5on Google,Dec 23, 2022


Very friendly staffs. I have a fear of going to the dentist since I was a child. But, I will be coming here going forward. They kept me very relaxed while they did my consultation & while I was getting my cleaning. So, glad my colleague recommended them to me. Thanks guys keep up the great work!

5on Google,Dec 19, 2022


I walked in terrified, needed a tooth removed and a bone graft. I had visited before and received an amazing cleaning so I was very familiar with their beautiful office and kind staff but the dentist visit is always very scary for me. They were transparent about the whole process from procedure to billing, no surprises anywhere. They were both compassionate and firm with with me knowing I was very anxious but definitely making me understand the work needing to be done to feel better. Their intention to help me with my discomfort and my overall quality of life was deeply felt. Anyway, I made it thru lol! Dr. Choi was awesome, was definitely in great hands and her team was great. I still have a long way to go, and I’m a lot less intimidated about the process having found this practice.

5on Google,Dec 19, 2022


Couldn't be happier with the experience! Very impressed by the office's high-tech setup and clean, modern environment. The staff were all friendly and professional, and my dentist was thorough and gentle during the cleaning. I've never had a better dental experience, and I would highly recommend this office to anyone in need of dental care!

5on Google,Dec 19, 2022


This office is amazing !! The staff is great and very friendly. They make you feel very comfortable. I cant forget to mention very up to date technology!

5on Google,Dec 10, 2022


the best service ever, I only waited 2mins until I got called in and everyone is so nice and happy. especially Jennifer she took my x-rays and handled me with so much care.

5on Google,Nov 22, 2022


Dr. Joseph was amazing. We brought our newborn (2 days old) in to see him about tongue and lip tie, and not only did he put our worries to rest, but he also helped to inform us on baby’s future with teeth. Would definitely recommend!

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