The Patient-Driven, Minimally Invasive Therapy Empowered by Art and Science

It's our goal that you look forward to going to the dentist.

You eat and talk with your teeth and tongue. Most people care how their mouths look. They just don’t like going to the dentist. why not?

Lack of trust The sense of being judged Discomfort Getting your teeth cleaned isn’t easy for many people They know this. A lot of people can see right away how bad their dental work isn’t going to work for them. They do, too. They, too, want to improve it.

That’s why our team decided to change everything. Everyone on our team is made up of people who won’t judge you, a place that soothes you, and things that make you happy, too.

You should be happy with your oral health. Don’t just go twice a year. Make sure to do this every time you eat something or say something funny. You can also share a kiss or laugh with someone.

Our Practices

Our oral surgeons are skilled at placing attractive, long-lasting dental implants, allowing you to smile and chew freely.

Dr. Yoon Choi, DDS, FICOI, FAAIP

Dr. Yoon Choi, DDS, FICOI, FAAIP

Education and training

  • New York University, Doctor of Dental Surgery
  • Lincoln Medical and Mental Health Center, Residency in General Practice
  • Bronx-Lebanon Hospital Center, Residency in General Practice
  • New York University (Master’s)
  • New York University (Fellowship)

Awards and publications

  • 2021 Subperiosteal Minimally Invasive Aesthetic Ridge Augmentation Technique with Dr. Ernesto Lee
  • 2021 Minimally Invasive Soft Tissue Grafting for Teeth & Implants at Center for Advanced Dental Education with Dr. Pat Allen
  • 2021 Selected cases for Prosthetically Driven Surgical Implantology book
  • 2021 Master in American Academy of Implant Prosthodontics
  • 2020 Master series at Full Arch Immediate Loading
  • 2020 PIKOS Institute-Fully Guided Full Arch Immediate Implant Reconstruction: Prosthetic and Surgical Protocol
  • 2019 Fellow in American Academy of Implant Prosthodontics
  • 2019 Fellow in International Congress of Oral Implantologists
  • 2019 Master Series at New York Implant Institute
  • 2019 PIKOS Institute-Alveolar Ridge Strategies: Single Tooth to Full Arch Reconstruction
  • 2018 PIKOS Institute- Sinus Grafting for Implant Reconstruction
  • 2018 PIKOS Institute-Contemporary Soft Tissue Grafting for Implant Reconstruction
  • 2017 Implant Fellowship/Clinical Master Program at NYU/DentalXP
  • 2016 Progressive Orthodontics
  • 2016 The Dawson Academy
  • 2015 The Spear Education
  • 2015 Awarded for Faculty Development Program at Bronx Lebanon Hospital, PGY-2
  • 2014 Chief Resident at Lincoln Medical & Mental Health Center as PGY-1

Doctor of Dental Surgery

Dr Choi values knowledge/skills and appreciates the harmonious relationship between art & science.
In pursuit of excellence, Dr Choi has completed additional two years of GPR residencies after graduating from the dental school where she served multiple leaderships.
She continuously reads and studies with several renowned dental organizations such as ICOI, AAIP, Spear Education, The Dawson Academy, Dental XP, Invisalign, etc.
To give back in a blessed heart, Dr Choi follows annual dental mission trips to third world countries and performs hundreds of surgical & non-surgical extractions.
Dr. Joseph Nam, DMD

Dr. Joseph Nam, DMD

Education and training

  • The University of Pennsylvania, Doctor of Dental Medicine
  • St. Barnabas Hospital
  • Brookdale University Hospital Medical Center, Residency in General Dentistry
  • St. Barnabas Hospital, Residency in Pediatric Dentistry

Awards and publications

  • Coronary veins determine the pattern of sympathetic innervation in the developing heart
  • Ultrahigh-Frequency Echocardiography of Autonomic Devoid Phox2B Homozygous Embryos Does Not Reveal a Significant Cardiac Phenotype before Embryo Death
  • Rbfox3-regulated alternative splicing of Numb promotes neuronal differentiation during development
  • Whole-mount confocal microscopy for vascular branching morphogenesis
  • Joseph Nam has completed a research fellowship (Post-baccalaureate Intramural Research Training Award (IRTA) from the National Institutes of Health.

Doctor of Dental Medicine

After receiving a Doctor of Dental Medicine degree from University of Pennsylvania, Dr. Nam completed extensive training through multiple hospitals that enabled him to comprehensively treat both adult and pediatric patients.
He graduated first in his class with his research, and received his Pediatric Dentistry specialty training from St. Barnabas Hospital, Bronx, NY.
He is trained to perform dental treatments in oral sedation, IV sedation, and in general anesthesia. He also performs interceptive orthodontics, and treats patients in special needs.
Dr. Joseph was born in Seoul, South Korea and raised in Chicago, Illinois. He completed his B.S. in specialized chemistry at University of Illinois at Urbana-Champaign, where he developed his interest in basic science research.
Dr. Joseph has always sought extracurricular activities to help others which defined his focus of research. As a researcher, he studied the heart development and neuronal innervation at National Institutes of Health (NIH), where he published multiple scientific articles and received the IRTA award.
He changed his career path and earned a dental degree from the University of Pennsylvania, School of Dental Medicine, where he learned the dentistry in depth. This education has become the source of knowledge and strength on this journey through pediatric patient care.
After earning his dental degree, he completed a general practice residency at Brookdale Hospital, Brooklyn, followed by a specialty training for Pediatric Dentistry at St. Barnabas Hospital, Bronx.
Dr. Ju Roe, DDS

Dr. Ju Roe, DDS

Education and training

New York University, Doctor of Dental Surgery


Cosmetic Dentist

Booking that’s easy for you

After you’ve finished filling out the form, click start booking to arrange your next appointment.

Pricing that’s clear to you

It can be hard to figure out how much you should pay for oral care, so we make it easy.
We have everything you need, from real-time insurance checkers to ways to pay for out-of-pocket costs.

Environments that make you feel at home

Midtown South is where we are located in the center of Manhattan.
In our fully equipped, state-of-the-art facility, our clinic is a leader in providing outstanding comprehensive dentistry with best-in-class customer care from our highly trained team.

Locations convenient for you

Smile By Choice is known for having warm white art on the walls. It’s a place where patients can relax and have fun while getting a smile they love. You’ll enjoy the benefits of well-trained staff, one-on-one attention from Dr. Choi, and faster results for Invisalign and braces treatments when you come to our office. And, of course, there is Starbucks coffee that you can take with you.

Beautiful, modern studios

Soothing environments and state-of-the-art tech. Medically sanitized and sterilized just for you.

Smile By Choice- Laser, Implant and Pediatric Dentistry review summary

5  187
4  1
2 reviews with no rating

5on Google,May 04, 2022


Helpful, kind, and great customer service!

5on Google,Apr 30, 2022


First time here and I love the service and staff. Just look at the pictures, everything is so clean and aesthetically pleasing. Everyone is so nice and fun to chat with. Dr. Roe was informative and engaging. 5/5.

5on Google,Apr 10, 2022


It was a great experience. Everyone there are so nice. They did a great job on my teeth. They took the time and helped me with making my teeth healthy. Thank you!

5on Google,Mar 23, 2022


This is more like a dental spa. The friendliness and thoroughness at this office was outstanding.

5on Google,Mar 21, 2022


Clean, professional, and welcoming.

5on Google,Mar 20, 2022


Patient staff members, thorough dentist, and nice clean environment. Makes you feel comfortable and taken care of.

5on Google,Feb 28, 2022


I made an appoint with Dr. Nam. He is very patient and kind, and took care of my teeth in a highly professional way. Highly recommend!!!

5on Google,Feb 25, 2022


Best dentist I’ve been to in NYC, hands down. I’ve been to a few before this place, and this one was the best by far. Everyone was so nice, they took care of me super quickly, and it was very clean.

5on Google,Feb 25, 2022


Great location, and the staff are really nice and everything went super smoothly. Making an appointment is very easy and the dentist are very knowledgeable. Highly recommend. 5/5

5on Google,Feb 23, 2022


Great experience! I love that they have the screen on the ceiling and provide headset so that you can watch any programs during the treatment, really makes me less scared

5on Google,Feb 23, 2022


This is my second time at this clinic. Usually I would wait few more visit to do a review on the locations but I decided that I'm going to give my early review because I believe they deserve it. My first visit on 02-16-2022 was a good experience. I had doctor Roe, she was very accommodating with my pain level. Since I explained to her that I haven't been to a dentist for 10 years. Then I had to call in to the dentist today that I will be late for my appointment. At first the reception wasn't too sure if the doctor is willing to take me in but the doctor was willing to accommodate me. I'm very relief and happy about it especially there's always something last minute happens to my life .

5on Google,Feb 16, 2022


Love the service, nice and kind

5on Google,Feb 14, 2022


Dr.Choi is absolutely incredible. She has single handedly changed my life by giving me a new smile that I have waited years for. She provided me with invisalign and gum contouring to help me achieve a smile that I never knew I had. The plan she visioned for my teeth was so well done that I am looking for even more reasons to continue visiting her. I can truly say that I am more confident than ever because of her dental work. Besides her thorough experience, she is warm, professional and very courteous. As well, she's always eager to hop on the phone/in-person to resolve any issues. Her office is immaculately clean, accommodating and probably has the best beverage selection ever. Please do yourself a favor and book her immediately. I am very glad that I did back in 2019 and have never looked back.

5on Google,Feb 11, 2022


Fantastic experience and beautiful facilities. The staff are all very attentive, kind, and take the time to explain to you what they are doing. The office is modern and TVs on the ceiling are something I have never seen before. Watching Seinfeld while getting dental work done is quite enjoyable. Highly recommend this office!

5on Google,Feb 08, 2022


Highly professional staff, kind and patient doctors, short waits, and a good environment. Throughout the entire process of a dental consult, clear value is placed on the patient experience. The doctors know what they're doing, yet they explain issues in terms laypeople can understand. The technicians/nurses are also highly professional and capable people, and were able to put me at ease before my procedure. The admin staff made making new and follow up appointments easy and fast. These people will treat you well, so please treat them well!

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